The Challenge: Bridging Product and Prestige

This case study focuses on designing the Home Pro Capability Statement, a strategic print and digital booklet crafted to reposition the luxury window furnishing brand from a vendor to an essential B2B partner for architects and interior designers.

The design challenge was to balance complex technical information with aspirational, high-end photography, which was solved through a minimalist layout, refined typographic hierarchy (pairing serif and sans-serif fonts), and dynamic visual pacing using full-bleed imagery.

The resulting document acts as a premium, tangible sales tool that aligns visually with the high-caliber design practices Home Pro targets, effectively establishing them as a trusted authority in the luxury build sector.