DIYblinds — Style That Fits, Without the Fuss

DIYblinds is revolutionising the way Australians shop for window furnishings - offering custom-made blinds, curtains, and shutters that are stylish, high-quality, and locally crafted. By cutting out the middleman and embracing a smart online model, they deliver premium products at factory-direct prices - without compromising on design or service.

Our brief: Elevate DIYblinds from a smart shopping solution to a household name. To do that, we built a performance-driven content ecosystem that brought the brand’s quality, innovation, and ease to life.

From scroll-stopping social and lifestyle-led photography to targeted email campaigns and high-converting paid media, we developed a visual language and campaign approach designed to scale.

Scope:

Social Content · Photography · Videography · Animation · Paid Ads · Email Marketing · Campaign Design & Execution